Customer IAM
Customer IAM is the IAM domain focused on managing customer identities, registration, authentication, profile continuity, and digital experience at scale.
- Acronym
- CIAM
- Synonym
- CIAM
Definition
Customer IAM, or CIAM, is the set of identity capabilities used for consumer or customer populations rather than workforce populations. It combines authentication, profile management, consent, integration, scalability, and customer-experience requirements to support registration, login, personalization, and protection against fraud.
The Ariovis perspective
CIAM must protect access without losing sight of registration, login and service experience. Ariovis links the customer journey to the underlying identity lifecycle and governance instead of treating the login screen in isolation.
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