Multichannel Identity Experience
A Multichannel Identity Experience is a consistent identity and access journey across web, mobile, support, and other customer touchpoints.
Definition
A Multichannel Identity Experience is the design principle by which a customer is recognized and served coherently across digital and service channels. It aims to avoid fragmented login, profile, and support experiences by maintaining continuity of identity, session expectations, and customer context across the entire journey.
The Ariovis perspective
CIAM must protect access without losing sight of registration, login and service experience. Ariovis links the customer journey to the underlying identity lifecycle and governance instead of treating the login screen in isolation.
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