Identity governance
Customer Profiling
Customer Profiling is the enrichment of customer identity with behavioral, preference, and contextual information to better understand and serve the customer.
Definition
Customer Profiling is the process of building a richer customer representation from identity data, declared preferences, interactions, and observed usage patterns. In a CIAM context, profiling helps organizations move beyond simple account existence toward a deeper understanding of the customer, while requiring proper control over privacy, relevance, and governance.
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