Identity governance
Known Customer
A Known Customer is a customer whose profile includes meaningful behavioral, preference, or usage information beyond simple identification.
Definition
A Known Customer is a customer whose identity record is enriched with information such as interests, habits, preferences, or repeated interaction patterns. In CIAM, this stage reflects the transition from mere recognition to usable customer understanding that can support personalization and service adaptation.
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These concepts matter most inside a real project.
The first conversation helps establish your context, the systems involved and the next useful decision.